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Posts Tagged ‘sports marketing’

Tonight will be the last day for Comcast subscribers to view the NFL Network. If it wasn’t hard enough to find this thing–this might do it in.
If the two sides cannot come to an agreement today the NFL Network will lose a great deal of viewership. Comcast is the largest cable company in the nation [...]

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The Wall Street Journal had a little piece yesterday looking back on CBS’s NCAA Basketball partnership from about 10 years ago. The article appeared in the print edition. Yes, that still exists.
CBS paid $6 billion for the 11-year deal. At the time the deal was considered to be highly over-bid on CBS’ part. However, CBS [...]

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The most unlikely of pitchman in the history of Major League Baseball; Dustin Pedroia. However, at the same time he might be the perfect player to grace the cover of MLB 09:  The Show.
One of the main consumer demographics of videogames are certainly kids. Those kids absolutely look up to Dustin. [...]

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There are multiple reports swirling around the internet regarding the Citigroup-Mets marketing deal. This morning ESPN was still reporting that Citi was looking into the possibility of getting out of the deal. On the other hand, reputable sources said yesterday that Citi executives have assured the Mets they need not worry and the deal is [...]

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USA TODAY’s annual Super Bowl Ad Meter results are in:

For me, I think that the Doritos ad was far and away the best of the best. The two Budweiser Clydesdale ads didn’t do it for me. It was definitely a down year, especially when Budweiser swings and misses.
As I wrote previously, Doritos ad was created [...]

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