Sports and the Economy looks at the effect the current economic conditions are having on sports leagues, teams and fans across the country.
I have seen a number of teams across the major North American sports leagues offer gimmick nights to entice fans to spend their discretionary income to come out and see a game.
Posts Tagged ‘sports marketing’
Sports and the economy; Houston Rocket’s Guys Night Out
Posted in NBA, tagged economic recession, houston rockets, sports and the economy, sports economics/finance, sports marketing, utah jazz on January 21, 2009 | 3 Comments »
ESPN.com Redesign
Posted in Sports (General), tagged espn, sports advertising, sports marketing, sports media on December 18, 2008 | 3 Comments »
It was announced a few months back that ESPN.com would be getting overhauled. For many sports fans this was a long time coming. It says a lot when the world wide leader is struggling to keep readers coming back. ESPN is doing amazing when it comes to television programming and television ad revenue. But with [...]
NutraSystems solves the Saved by the Bell, Golic mystery
Posted in NFL, tagged bob golic, hang time on nbc, mike golic, notre dame fighting irish, nutrasystems, saved by the bell, sports advertising, sports marketing on December 16, 2008 | Leave a Comment »
Yesterday a Hang Time reference, today we have Saved by the Bell: The College Years.
Just yesterday I saw the (I’m going to call it new-ish, forgive me if I don’t watch enough TV) commercial for NutraSystems. This version has both Mike Golic and Bob Golic.
Yes, that is correct. The same Bob Golic from the hit [...]
Peyton Manning’s new(est) Mastercard commercial
Posted in NFL, tagged mastercard, peyton manning, sports commercials, sports marketing on December 11, 2008 | 6 Comments »
I saw this new Mastercard commercial staring Peyton Manning this past weekend. I have to say that they did another great job with this one. He has done it again.
I like the last scene when he is on the balcony in San Diego and he starts stretching for his ‘hike’.
Tony Ponturo leaves Anheuser after sale to InBev
Posted in Sports (General), tagged anheuser, inbev, sports advertising, sports marketing, sports sponsorships, super bowl commercials, tony ponturo on November 18, 2008 | Leave a Comment »
Tony Ponturo is largely responsible for all the great Bud and Bud Light commercials that we have become accustom to over the past few decades. However, this goes way deeper than just some silly Super Bowl commercials.
According the the WSJ, Ponturo joined Anheuser in 1982 as a director of media services. Since then he has [...]




