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Posts Tagged ‘sports marketing’

Sports and the Economy looks at the effect the current economic conditions are having on sports leagues, teams and fans across the country.
I have seen a number of teams across the major North American sports leagues offer gimmick nights to entice fans to spend their discretionary income to come out and see a game.

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It was announced a few months back that ESPN.com would be getting overhauled. For many sports fans this was a long time coming.  It says a lot when the world wide leader is struggling to keep readers coming back.  ESPN is doing amazing when it comes to television programming and television ad revenue. But with [...]

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Yesterday a Hang Time reference, today we have Saved by the Bell: The College Years.
Just yesterday I saw the (I’m going to call it new-ish, forgive me if I don’t watch enough TV) commercial for NutraSystems. This version has both Mike Golic and Bob Golic.
Yes, that is correct. The same Bob Golic from the hit [...]

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I saw this new Mastercard commercial staring Peyton Manning this past weekend. I have to say that they did another great job with this one. He has done it again.
I like the last scene when he is on the balcony in San Diego and he starts stretching for his ‘hike’.

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Tony Ponturo is largely responsible for all the great Bud and Bud Light commercials that we have become accustom to over the past few decades. However, this goes way deeper than just some silly Super Bowl commercials.
According the the WSJ, Ponturo joined Anheuser in 1982 as a director of media services. Since then he has [...]

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